Abstract
This abstract presents a research paper that examines the pragmatic influence of rhetorical strategies in political speeches. The paper acknowledges that language manipulation by politicians can result in threats and hate speeches, posing a challenge to peace, unity, and progress. The theoretical framework used is Fairclough's Model and Analytical Framework, and the methodology employed is qualitative research. The data for the study were collected from print media advertisements in Nigerian newspapers during the period of political campaigning for the March 2015 general elections. The data primarily consist of campaign speeches delivered at rallies by politicians from the Peoples' Democratic Party (PDP) and All Progressives Congress (APC). Content analysis is used to analyze the data in line with the research framework. The study emphasizes the contextual nature of rhetoric, highlighting the importance of the speaker-audience relationship within the broader sociopolitical context. The conclusion suggests that rhetorical strategy is a significant aspect of political analysis and can contribute to understanding the operation of political power in society.
Keywords: Pragmatics, Rhetoric, Language, Politics, Propaganda
DOI: www.doi.org/10.36349/tjllc.2023.v02i02.004
